Laliga has announced plans to start its first "Laliga Summer Tour" in the United States and Mexico later this year.
The tour, organized by multimedia, sports and entertainment group Relevance, will feature friendly matches between league clubs, with participants yet to be confirmed.New Balance 2002R Silver Metallic
Laliga revealed that four "legendary" clubs will be involved, but Real Madrid and Barcelona will not be involved.
Laliga said in a statement: "The summer tour is part of the strategy of Laliga and its clubs to expand the presence of the Spanish professional league in the United States and Mexico.Adidas Yeezy 500 High Shale Warm
The first stop this time will be held in the United States and Mexico in 2023, aiming to continue the strategy of developing and promoting the influence of leagues, clubs and competitions in the North American market.
The United States and Mexico represent important opportunities for Laliga and its clubs in terms of brand and commercial development, especially ahead of the 2026 World Cup. "
Starting in August this year, the aim of the tour is to develop La Liga and reach fans in different regions.
Relevance, which is aligned with UEFA against the European Super League, has been working with Laliga in the United States since 2018.Adidas Yeezy Boost 700 Wave Runner
The company was the organizer of the International Champions Cup match between Real Madrid and Barcelona in Miami in July 2017, but the fallout from the UEFA Super League meant they were not involved in the two teams' friendly in Las Vegas last summer.
United confirmed this week that they will travel to the United States for a pre-season campaign later this year.